{"id":1974,"date":"2018-08-10T21:10:00","date_gmt":"2018-08-10T21:10:00","guid":{"rendered":"https:\/\/keepitrelax.com\/?p=1974"},"modified":"2018-09-08T06:13:11","modified_gmt":"2018-09-08T06:13:11","slug":"nescafe-marketing-strategy","status":"publish","type":"post","link":"https:\/\/keepitrelax.com\/nescafe-marketing-strategy\/","title":{"rendered":"Nescafe Marketing Strategy to Appeal Their Customers"},"content":{"rendered":"<div class=\"33e03f5b1890dbbd75839eda55edc2b3\" data-index=\"2\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block; text-align:center;\"\r\n     data-ad-layout=\"in-article\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-client=\"ca-pub-6841440657922430\"\r\n     data-ad-slot=\"4820913542\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n<p>The story of Nescafe starts in 1929, due to the world economic crisis. As we know Nescafe is made by the company Nestle. The name is got from the company <strong>Nes<\/strong>tle and <strong>Cafe. <\/strong>Nescafe marketing strategy is used to appeal to their customers. Promotion and advertisements play a very important\u00a0role in marketing. <a href=\"https:\/\/keepitrelax.com\/?p=1974&amp;preview=true\" target=\"_blank\" rel=\"noopener\">Coffee promotion<\/a> can be described as a language that\u00a0connects the consumers with the company. The interesting fact is that the advertisements\u00a0are different for every country. Company owners spend a lot of money on advertisements for their own company for Nescafe production. Doing this with the aim to attract the consumers to buy more and more of their products.<\/p>\n<h2>Nescafe Marketing Strategy<\/h2>\n<p><strong><em>It all starts with Nescafe&#8217;<\/em><\/strong>&#8216; This is written on the marketing labels for this product. With help of this sentence, advertisers succeed to appeal people&#8217;s attention. Another known sentence that is used as a promotion is\u00a0<strong><em>Think global, act local&#8221;<\/em><\/strong>\u00a0Our attention is appealed to this two sentences. During the morning, when we can&#8217;t wake up, we just prepare a Nescafe and the day starts! When you think about the advertisement you already awaken! The red colour\u00a0coffee cup is part of the marketing strategy. It represents a trademark of this coffee. It is used to emphasise the Nescafe &#8211; an energy drink.<\/p>\n<div id=\"attachment_1982\" style=\"width: 610px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-1982\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-1982 size-full\" src=\"https:\/\/keepitrelax.com\/wp-content\/uploads\/2018\/08\/0abfea9ba8c71a2d199dfc17900e2fe7-mugs-cafe-nescafe.jpg\" alt=\"classic strong cafe\" width=\"600\" height=\"600\" srcset=\"https:\/\/keepitrelax.com\/wp-content\/uploads\/2018\/08\/0abfea9ba8c71a2d199dfc17900e2fe7-mugs-cafe-nescafe.jpg 600w, https:\/\/keepitrelax.com\/wp-content\/uploads\/2018\/08\/0abfea9ba8c71a2d199dfc17900e2fe7-mugs-cafe-nescafe-150x150.jpg 150w, https:\/\/keepitrelax.com\/wp-content\/uploads\/2018\/08\/0abfea9ba8c71a2d199dfc17900e2fe7-mugs-cafe-nescafe-300x300.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-1982\" class=\"wp-caption-text\">Photo via <a href=\"https:\/\/midas.digital\/blog\/1115\/nescafe-launches-new-tumblr-website\" target=\"_blank\" rel=\"noopener\">www.midas.digital.com<\/a><\/p><\/div>\r\n\r\n\n<p>There are different tastes and brands of this coffee and you have the chance to read it here.\u00a0Read on about the Nescafe marketing strategy to appeal to their customers.<\/p>\n<h2>1. It All Starts With Nescafe &#8211; Nescafe Classic<\/h2>\n<p>This coffee is for those people who enjoy drinking classic black coffee. This cafe contains extra aroma to wake you up after drinking\u00a0one coffee\u00a0cup!<\/p>\n<div id=\"attachment_1975\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-1975\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-1975 size-large\" src=\"https:\/\/keepitrelax.com\/wp-content\/uploads\/2018\/08\/7d395a31907405.5666482fd82e5-1024x576.png\" alt=\"Nescafe marketing strategy\" width=\"1024\" height=\"576\" srcset=\"https:\/\/keepitrelax.com\/wp-content\/uploads\/2018\/08\/7d395a31907405.5666482fd82e5-1024x576.png 1024w, https:\/\/keepitrelax.com\/wp-content\/uploads\/2018\/08\/7d395a31907405.5666482fd82e5-300x169.png 300w, https:\/\/keepitrelax.com\/wp-content\/uploads\/2018\/08\/7d395a31907405.5666482fd82e5-768x432.png 768w, https:\/\/keepitrelax.com\/wp-content\/uploads\/2018\/08\/7d395a31907405.5666482fd82e5-1140x641.png 1140w, https:\/\/keepitrelax.com\/wp-content\/uploads\/2018\/08\/7d395a31907405.5666482fd82e5.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-1975\" class=\"wp-caption-text\">Photo via <a href=\"https:\/\/www.behance.net\/gallery\/31907405\/3D-Product-Visualization-Nescafe-Classic\" target=\"_blank\" rel=\"noopener\">www.behance.net<\/a><\/p><\/div>\n<h2>2. Nescafe Frappe Cold Coffee<\/h2>\n<p>Refresh yourself with this cold coffee &#8211; Frappe. Drink it on your terrace, drink it on the beach.\u00a0 See the advertisement\u00a0for this coffee in this photo. Appealing labels!<\/p>\n<div id=\"attachment_1977\" style=\"width: 670px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-1977\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-1977 size-full\" src=\"https:\/\/keepitrelax.com\/wp-content\/uploads\/2018\/08\/7868944-accc79.jpg\" alt=\"frappe Nescafe marketing strategy\" width=\"660\" height=\"330\" srcset=\"https:\/\/keepitrelax.com\/wp-content\/uploads\/2018\/08\/7868944-accc79.jpg 660w, https:\/\/keepitrelax.com\/wp-content\/uploads\/2018\/08\/7868944-accc79-300x150.jpg 300w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><p id=\"caption-attachment-1977\" class=\"wp-caption-text\">Photo via <a href=\"https:\/\/www.slevomat.cz\/akce\/1319312-ledova-kava-nescafe-frappe-prave-letni-osvezeni\" target=\"_blank\" rel=\"noopener\">www.slevomat.cz<\/a><\/p><\/div>\n<h2>3. Gold Blend Coffee<\/h2>\n<p>Enjoy in drinking gold blend coffee. This instant\u00a0coffee is made with a smooth, distinctive flavour and golden roast, rich aroma.<\/p>\n<div id=\"attachment_1980\" style=\"width: 1010px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-1980\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-1980 size-full\" src=\"https:\/\/keepitrelax.com\/wp-content\/uploads\/2018\/08\/3fb91c70-aa84-42bc-84f3-f107da2e18ce.jpg\" alt=\"gold coffee\" width=\"1000\" height=\"1000\" srcset=\"https:\/\/keepitrelax.com\/wp-content\/uploads\/2018\/08\/3fb91c70-aa84-42bc-84f3-f107da2e18ce.jpg 1000w, https:\/\/keepitrelax.com\/wp-content\/uploads\/2018\/08\/3fb91c70-aa84-42bc-84f3-f107da2e18ce-150x150.jpg 150w, https:\/\/keepitrelax.com\/wp-content\/uploads\/2018\/08\/3fb91c70-aa84-42bc-84f3-f107da2e18ce-300x300.jpg 300w, https:\/\/keepitrelax.com\/wp-content\/uploads\/2018\/08\/3fb91c70-aa84-42bc-84f3-f107da2e18ce-768x768.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><p id=\"caption-attachment-1980\" class=\"wp-caption-text\">Photo via <a href=\"https:\/\/www.healthyfoods-online.com\/nescafe-gold-blend-golden-roast-200g\" target=\"_blank\" rel=\"noopener\">www.healthyfoods-online.com<\/a><\/p><\/div>\n<h2>4. Nescafe Typ Cappuccino<\/h2>\n<p>Drink a smooth and creamy cappuccino from the comfort of your home. Enjoy in the summertime, drink a lot of coffee.<\/p>\n<div id=\"attachment_1983\" style=\"width: 810px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-1983\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-1983 size-full\" src=\"https:\/\/keepitrelax.com\/wp-content\/uploads\/2018\/08\/nes1010_1.jpg\" alt=\"cappuccino\" width=\"800\" height=\"800\" srcset=\"https:\/\/keepitrelax.com\/wp-content\/uploads\/2018\/08\/nes1010_1.jpg 800w, https:\/\/keepitrelax.com\/wp-content\/uploads\/2018\/08\/nes1010_1-150x150.jpg 150w, https:\/\/keepitrelax.com\/wp-content\/uploads\/2018\/08\/nes1010_1-300x300.jpg 300w, https:\/\/keepitrelax.com\/wp-content\/uploads\/2018\/08\/nes1010_1-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-1983\" class=\"wp-caption-text\">Photo via <a href=\"https:\/\/www.austriansupermarket.com\/nescafe-cappuccino-sweetened-10-x-14g\" target=\"_blank\" rel=\"noopener\">www.austriansupermarket.com<\/a><\/p><\/div>\n<h2>5. Nescafe Espresso Coffee<\/h2>\n<p>Drink espresso and feel the taste. As you can see on the label is written 100 % Arabica. They roast beans to make a coffee, espresso.<\/p>\n<div id=\"attachment_1985\" style=\"width: 610px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-1985\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-1985 size-full\" src=\"https:\/\/keepitrelax.com\/wp-content\/uploads\/2018\/08\/nescafe-arabica.jpg\" alt=\"espresso\" width=\"600\" height=\"600\" srcset=\"https:\/\/keepitrelax.com\/wp-content\/uploads\/2018\/08\/nescafe-arabica.jpg 600w, https:\/\/keepitrelax.com\/wp-content\/uploads\/2018\/08\/nescafe-arabica-150x150.jpg 150w, https:\/\/keepitrelax.com\/wp-content\/uploads\/2018\/08\/nescafe-arabica-300x300.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-1985\" class=\"wp-caption-text\">Photo via <a href=\"http:\/\/www.germangoodies4u.com\/coffee\/371-nescafe-espresso-instant-coffee.html\" target=\"_blank\" rel=\"noopener\">www.germangoodies4u.com<\/a><\/p><\/div>\n<h2>6. Cafe Dolce Gusto<\/h2>\n<p>The coffee dolce gusto is a mix of cappuccino and macchiato. Smooth, flavour and delicious is the taste that this coffee offers. Try it!<\/p>\n<div id=\"attachment_1986\" style=\"width: 650px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-1986\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-1986 size-full\" src=\"https:\/\/keepitrelax.com\/wp-content\/uploads\/2018\/08\/348148011_0_640x640.jpg\" alt=\"dolce gusto\" width=\"640\" height=\"640\" srcset=\"https:\/\/keepitrelax.com\/wp-content\/uploads\/2018\/08\/348148011_0_640x640.jpg 640w, https:\/\/keepitrelax.com\/wp-content\/uploads\/2018\/08\/348148011_0_640x640-150x150.jpg 150w, https:\/\/keepitrelax.com\/wp-content\/uploads\/2018\/08\/348148011_0_640x640-300x300.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><p id=\"caption-attachment-1986\" class=\"wp-caption-text\">Photo via <a href=\"https:\/\/groceries.morrisons.com\/webshop\/product\/Nescafe-Dolce-Gusto-Cafe-Au-Lait-Pods-30s\/348148011\" target=\"_blank\" rel=\"noopener\">www.groceries.morrisons.com<\/a><\/p><\/div>\n<p>This was all about the Nescafe marketing strategy. Which of the previous brands is your favourite one? Thanks for your attention. Prepare a coffee for you now and have fun with the people you love!<\/p>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>The story of Nescafe starts in 1929, due to the world economic crisis. As we know Nescafe is made by the company Nestle. The name is got from the company Nestle and Cafe. Nescafe marketing strategy is used to appeal to their customers. Promotion and advertisements play a very important\u00a0role in marketing. Coffee promotion can&hellip;<\/p>\n","protected":false},"author":2,"featured_media":1975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[90,92,89,88,91],"_links":{"self":[{"href":"https:\/\/keepitrelax.com\/wp-json\/wp\/v2\/posts\/1974"}],"collection":[{"href":"https:\/\/keepitrelax.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/keepitrelax.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/keepitrelax.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/keepitrelax.com\/wp-json\/wp\/v2\/comments?post=1974"}],"version-history":[{"count":4,"href":"https:\/\/keepitrelax.com\/wp-json\/wp\/v2\/posts\/1974\/revisions"}],"predecessor-version":[{"id":1989,"href":"https:\/\/keepitrelax.com\/wp-json\/wp\/v2\/posts\/1974\/revisions\/1989"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/keepitrelax.com\/wp-json\/wp\/v2\/media\/1975"}],"wp:attachment":[{"href":"https:\/\/keepitrelax.com\/wp-json\/wp\/v2\/media?parent=1974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keepitrelax.com\/wp-json\/wp\/v2\/categories?post=1974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keepitrelax.com\/wp-json\/wp\/v2\/tags?post=1974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}